New Marketing and "Publics Relations"

I've been saying for years that"PR isn't just about the media, but interacting with all the publics that an organization wants to get involved with"

Here's an video interview I did recently with Mike Lewis (Market Guru and President of the Business Marketing Association/Boston) for NewMarketing TV.

In the interview, Mike and I compare notes on the blurring between PR and Marketing, new media tools, the power of the press, even "industrial abrasives in Botswana".