I've been saying for years that"PR isn't just about the media, but interacting with all the publics that an organization wants to get involved with"
Here's an video interview I did recently with Mike Lewis (Market Guru and President of the Business Marketing Association/Boston) for NewMarketing TV.
In the interview, Mike and I compare notes on the blurring between PR and Marketing, new media tools, the power of the press, even "industrial abrasives in Botswana".
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