Friday, March 20, 2009

Going Tribal with Seth Godin

I’ve read and appreciated Seth Godin’s marketing blog for a long time.

While I didn’t know Seth when he and I were both undergrads at Tufts, I’ve been following him for awhile. His posts continue to stand out in the crowd as fresh insights that make mesay: “how true.” He’s an original (vs. derivative borrower) blogger.

If you haven’t read it yet---Godin's latest book Tribes is a quick, though-provoking read. Seth defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea that inspires their passion.” Thus his book is on how leaders of business, government and non-profit organizations can rally members of the tribe to build shared destiny and a commitment to succeed. In these tough times, it’s nice to read something that shows and encourages unity and common purpose. You may want to download the free audio version.

The book’s companion (The Tribes Case Book) is a free Ebook (comprised of submissions by a group of 3,000 “co-authors” with their perspectives on tribal living and leadership (everything from Star Wars to iPods, from surfers to broomball players, and Online Villages to Mary Kay saleswomen) Check out the E-triiibe’s list of tactics, Seth’s list of 58 books “to check out”, and/or download the Case Book at

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