Monday, December 14, 2009

Great Performances Are Two Taylors-Made


Within the past month, I’ve had the unusual and fortunate opportunity to personally encounter not one, but two of the musically talented Taylor brothers:

Livingston Taylor and his older brother James Taylor

I met Liv Taylor in November when he visited Nimbit’s offices in Framingham, Mass. and enjoyed hearing his perspectives as a longtime performing musician and music professor on his firm belief that “success in the music business comes as a result of the cultivation, care, and feeding of your audience.” Since our mutual friends at Nimbit (www.nimbit.com) are focused on helping music artists build sustainable careers by better connecting, engaging and selling directly to their fans, it was fascinating to hear such a talented performer share his thoughts on how many in the “music biz” have forgotten the importance of staying connected with those whom Liv says “have decided that your art has value."

Two days ago I was one of a lucky handful of people who attended a private birthday party for a very dear friend of mine. In the “Hall of Impossible to Top Birthday Presents,” her husband arranged for a surprise birthday concert for his wife and 50 guests. The performer: James Taylor (and a small supporting group including two vocalists and a cellist from the Boston Symphony). Fellow husbands: Unless you can somehow find a way to convince your wife’s favorite-ever performer to come to your house and have him sing for 2 hours to your sweetheart with her best friends and family present—don’t even try!

Having sung along with, danced, laughed, and cried to James Taylor’s music ever since 1970 (when my younger sister played Sweet Baby James night and day), hearing him sing his intimate songs in such an intimate venue was nothing short of awesome. For the 50 forty-to-sixtyish Boomers in the audience--- seeing JT perform “Fire and Rain” forty years after he first sang the song was spellbinding and reminded me of the memorable lyric from one of his songs: "The secret of life is enjoying the passage of time." For my friend (the consummate James Taylor fan), hearing him sing “You’ve Got a Friend” in the presence of those who love her must have been spectacular!


While the circumstances behind meeting both Livingston and James were as different as these two singing siblings are from one another, I can’t help but think of similarities between the Taylor troubadours.

Both of them are:

• Survivors who’ve lived with depression, divorce, family substance abuse, and the travails of life as touring/recording musicians
• Mediocre students who each found success through talent and very hard work
• Gifted storytellers who are able to combine poetic lyrics and beautiful music that can move us and warm our hearts
• Brothers who’ve learned and remind us of the value of family and friends

As an a cappella singer myself--- what impresses me most about the Taylors is that they are both performers without peer! Watching and listening to each of them was a delightful reminder of the power of great performers to connect, captivate, and inspire an audience. Beyond their guitar mastery and soft singing delivery of great tunes, the combination of genetics and the experience of performing thousands of concerts has created two different but very gifted musicians whose performances are accessible, compassionate, engaging, and humorous.

While James may be the better known of the brothers, Livingston sets a great example for their family for those of us would like to emulate him.

Ten years ago, as part of his affiliation with Boston’s Berklee College of Music, Livingston Taylor wrote a seminal book for aspiring musicians entitled Stage Performance. Bizarrely now out of print, but sometimes available as used copies from book stores or Amazon.comStage Performance makes great reading and provides good advice for musicians, for marketers, for life.

Here’s a selection of excerpts:

“Look at, and pay attention to, your audience.”

“It's okay to be human on stage...They love you to be normal, to make a mistake, acknowledge it, smile, shake your head slightly, forgive yourself, and move on.”

“Our songs remind them of past worlds. When they want to relive those worlds, they seek us out."

"Silence is the canvas on which we paint our performance. There is nothing more wonderful than complete silence in a sold-out hall—the anticipation of the paint on canvas."

“Don't get lost in the fantasy of how your career should be. It's good to have heroes and inspiration, but not good to compare yourself to others, and the career progressions of others. Each person's path will be different.”

“Accept compliments graciously.”

My personal heartfelt compliments are directed to James and Livingston – who are as gracious as they are gifted.

Thanks for your entertainment and your example.

Monday, December 7, 2009

Nimbit Launches First Survey of Professional Musicians on Direct-to-Fan Engagement

Here's Nimbit's News Announcement of the first-ever online survey of musicians on their use of direct-to fan:

Nimbit Launches First Survey of Professional Musicians on Direct-to-Fan Engagement

2010 Direct2Fan Survey to “take the pulse” of the state and future of music artists and the industry

BOSTON—December 2, 2009—Nimbit (http://www.nimbit.com/), the leader in Direct-to-Fan music marketing and commerce, today announced the first-ever online survey of musicians and their teams for their input on direct to fan (D2F) marketing and sales.

“We are about to begin the decade of the fan” said Patrick Faucher, CEO and Co-Founder of Nimbit, Inc. “For the first time in history, music artists will be able to connect and engage directly with those who matter most—their patrons: those who attend their concerts, listen and buy their music. To best help them: we’ve decided to go directly to musicians themselves, to learn what they’re doing now, and what they’re planning for the future—in the way of fan engagement.”

Professional musicians and those who support them (managers, agents, publicists, labels, et. al) are invited to participate in the online survey by going to:
http://bit.ly/2010-d2fan-survey

This initial Nimbit “2010 Direct2Fan Survey” is part of a new Nimbit Research initiative to interact, learn, connect and foster a strong community between all in the music industry.

Summary results of the “2010 Direct2Fan Survey” will be published early in 2010.

About Nimbit
Founded in 2002, Nimbit, Inc. is the music industry's leading direct-to-fan platform for musicians, managers, and emerging labels. Nimbit powers the brands and businesses of thousands of successful artists by giving them the ability to easily market and sell their music and products (digital and physical) directly to fans, wherever they are (web, gigs, social networking sites, etc.) A complete online solution for fan engagement and monetization, Nimbit ensures musicians’ long-term sustainability and success by fostering strong, interactive, lifelong, and profitable fan relationships. For more information, go to www.nimbit.com.

Press Contact: Patrick Rafter for Nimbit, press@nimbit.com or 617-901-2697 (cell)
http://www.nimbit.com/

Nimbit, the Nimbit logo, Powered by Nimbit, Nimbit Direct-to-Fan, and Nimbit MyStore are trademarks of Nimbit, Inc. All other company and product names may be trademarks of their respective owners.

Thursday, December 3, 2009

Going from an energy-eater to a green house


Those of you who follow me know that I've had a longtime committment to sustainability, interest in/support of clean technologies and energy conservation.

I recently wrote a piece on "living green" for my local paper:
The Wellesley Townsman which follows below:

Going from an energy-eater
to a green house in Wellesley

December 1, 2009
The Wellesley Townsman

By Patrick Rafter, Guest Columnist

Some words I overheard at the Wellesley dump in September stuck in my mind: “I do a lot for the environment. Every other week I come here to drop off my recyclables.”

That comment made me realize that for many in town dropping off empty wine bottles and sorting aluminum from tin cans at the RDF constitutes being “green.” To interest some of you in doing the same,let me share our family’s effort to bring the issue of climate control closer to home --- literally.

According to the U.S. Energy Information Administration (EIA), housing contributes 18% of the total greenhouse gas emissions in our country. As you might guess--the quantity of greenhouse gases (carbon dioxide (CO2), methane, nitrous oxide, various carbons and sulfurs) that any given house emits into the atmosphere is mostly a function of how much energy it consumes.

Beyond my desire to “do good,” as the owner of a drafty 70 yr old Wellesley Hills colonial who cringes when I see my oil and utility bills-I decided to find an expert who could help our family determine how much energy our house was using and wasting, and what could be done to reduce that amount.

After consulting with a half-dozen of my neighbors—we found a great resource in a Massachusetts company called Woodmeister Master Builders (http://www.woodmeister.com/). While I had first learned of Woodmeister having visited several gorgeous new homes they’d built for friends in Wellesley and Weston—it impressed me to find out that the company has a Chief Sustainability Officer who was active in creating the new National Green Building Standard for residential construction. The NGBS encourages homeowners to make smart green choices based on energy efficiency, climate and geography as well as style preferences and budget.

My next step was to contact Woodmeister’s Rational Sustainability team which works with homeowners to build and re-hab residences to make them more energy efficient, healthier, more comfortable, and environmentally responsible.

A crew from Woodmeister recently spent an entire day at our house conducting a Home Energy Analysis to determine areas of energy loss, suggest strategies to reduce heating and cooling costs, improve our home’s indoor comfort and air quality, and reduce its carbon emissions.

Here’s what is included in a Home Energy Analysis:

Preliminary Safety Checks:
Test for carbon monoxide in the heating system, visually inspect for asbestos, knob and tube wiring, and mold and mildew in the attic and basement areas; and check for satisfactory ventilation in the attic, bathrooms, and dryer.

Locate air leaks
Using an infrared camera, along with a calibrated blower door fan, pressure-sensing device and smoke stick, the team locates air leaks throughout the house. A blower door is a powerful fan that mounts into an exterior doorframe. The fan pulls air out of the house, lowering the air pressure inside. The higher outside air pressure then flows in through all unsealed cracks and openings. Using a blower door, the technicians can quantify air flow, pinpoint specific leaks—then track the location and quantity of heat loss.

Fix the leaks
Based on the results of the testing and with our permission, the Woodmeister team set to work – to seal leaks around exterior doors and windows; seal pipe and wire penetrations in the basement; close gaps in the attic walls, roof, and floor; insulate hot water pipes and wrapping heating ducts.

Plan for Next Steps

Shortly after the Analysis, Woodmeister reviewed with us a detailed report
summarizing an assessment of the efficiency of our house, and detailing initial fixes they implemented during the analysis--with associated projected benefits, estimated energy bill savings, and CO2 reductions. What I found especially interesting in the report was a listing of recommended future remediations, which we plan to do in the near future:

1) Wall Insulation – Like many pre-World War II houses in Wellesley, our house was built with no wall insulation. Blowing cellulose insulation through the clapboard siding of our house will reduce heat losses.

2) Install a programmable thermostat (automatically turns heat up or down at appropriate times of the day) will save an estimated $237/yr just by lowering the temperature 6 degrees for eight hours per day.

3) Insulate our attic roof with open cell spray foam to reduce air leakage.

4) Insulate our basement steam pipes: Will help reduce the heat gains on the first floor and balance the heating system better.

Through these small steps alone, Woodmeister projects we’ll save more than $1,000/yr in energy costs, and lower our carbon footprint by reducing the amount of carbon dioxide our house emits by 3.93 tons a year. That’s the equivalent of driving 6,601 car miles!

Fellow residents: if any of you are considering remodeling or an addition to your home, or even just want to save some money on your energy bills—I can recommend connecting with an eco-minded contractor like Woodmeister to turn your old house into a green house.

Patrick Rafter lives in Wellesley.

***

##

Original article online at:
http://www.wickedlocal.com/wellesley/news/opinions/x441561111/Column-Going-from-a-energy-eater-to-a-green-house-in-Wellesley

Sunday, November 29, 2009

The Music Biz..Today and Tomorrow


Watching tonight's 25th Anniversary of the Rock & Roll Hall of Fame on HBO, makes me realize the power and the value of music.

As I write this I'm seeing Bono, Springsteen, and Jagger singing together (three citizen poets albeit millionaires) joining together through the power of song to deliver a kick ass performance.

Still, behind each of the great performers/lyricists/musical virtuosos who capture fan adoration are the artists’ accompanists: the managers, agents, publicists, roadies, recording engineers…

Without that team of silent band members… none of our musical stars (of yesteryear, today, and tomorrow) could ever succeed, sustain and entertain.

The cartoon above from Craig Swanson (cartoonist whom I met for the first time yesterday) recognizes and honors those unsung heroes of the music biz.

As I watch this great live performance, I'm very excited to note that new software from companies like Nimbit now can take care of business so musicians can concentrate on what they do best: create and perform great tunes.

Sing on!


Tuesday, November 24, 2009

ItsMoi launches to protect your online identity, brand, messages


Here's today's Tweelease (a news release that was issued over Twitter): about ItsMoi --
the first solution for everyday users of social networks to protect their online identity on
Twitter and Blogs. Support for Facebook, LinkedIn and other SNs to come (with your help).

Sign up for the free Beta version at www.itsmoi.com

--Patrick "Yes, It's Really Me" Rafter


------------


For Immediate Release

ItMoi.com Launches Beta Solution for The Online Identity Crisis

Millions have personal Web presences—But how can people verify that communications from your blogs, Facebook/Twitter/LinkedIn accounts really come from YOU?

Boston, November 24, 2009 --
ItsMoi, Inc. (www.itsmoi.com), the pioneer of identity verification for users of social media and blogs, today the Web-wide beta debut of a scalable, patent-pending freeware solution to the very real and growing problem of online impostors.

“Social networks are today where e-mail was before spam, spoofing and phishing,” said Floyd Backes, CEO and Co-Founder of ItsMoi, Inc. “The scary reality: There is nothing available today to protect Web users that can prevent cyber-impostors from establishing blogs or social media accounts and claiming to be someone else. Anyone can be adversely impacted.”

For more detail on the impending online identity crisis go to:
http://itsmoi.com/identitycrisis.
ItsMoi protects social media users – individuals, professionals, businesses, and celebrities – from scams perpetrated by impostors.

How ItsMoi Securely Validates Your Online Identity
Unlike existing applications that provide necessary Internet privacy and security by verifying accounts, computers, or websites -- ItsMoi validates and verifies individuals, through its unique VideoPrint™ and Verifier approach.

Much as fingerprints uniquely identify a person—a VideoPrint is a short online video that a singular individual records using a Webcam in which that person is seen and heard by others reading some random text, the date, and their own name. The random text is the key. When an actual individual records a VideoPrint, they will not know ahead of time what the random text will be. When friends and followers playback an individual’s VideoPrint, they will see that individual user saying the same words that are scrolling across the screen. Because stolen video cannot show someone reading our authentic, random text, there is no way to fool ItsMoi into creating a phony VideoPrint.

Once a VideoPrint is made, the user places a Verifier – an unambiguous, non-reproducible link to their personal VideoPrint – on their social media sites and blogs.

ItsMoi then leverages “crowdsourcing” to further validate and authenticate an individual’s identity. People who know an individual personally can link from the Verifier to the VideoPrint and officially verify that person. People who do not know the individual as well can see who has verified that user’s identity and be confident that they are following the real person behind the VideoPrint and associated blog, Twitter account, or website.

Online Identity Theft Is Coming. Protect Yourself
There is nothing available today to effectively prevent impostors from establishing accounts on a social networking site and claiming to be anyone that they want to be. Anyone with Web access can (with a few clicks and keystrokes) pretend to be you in cyberspace. And because there is so much information available through search engines, impostors can create very believable imitation profiles. They know where you’re from, your sports and hobbies, if you won a fishing derby when you were seven. They know where you’ve worked, who your friends and colleagues are, where you live-- even who you supported for President. As more and more personal information is readily available online the problem will only get worse. ItsMoi was founded to help you protect your online identity, preserve your brand, and control your message.

ItsMoi: Help Us to Help You
Available after today, the initial Beta software version of ItsMoi now enables bloggers and Twitter users to validate that they are the legitimate and authentic owners of their accounts.

ItsMoi is intentionally using its public Beta program to gather users’ input on the service (impressions, feature functionality, process improvement suggestions and performance observations). Initial input from 2,000 Beta users will provide helpful feedback towards the full ItsMoi service launch in early 2010.

Future capabilities of ItsMoi will meet public demand for protection of Facebook and LinkedIn profiles, as well as other online expressions of personal or organizational brand identities.

Sign up for ItsMoi: It's Easy and Free:

• Sign up for ItsMoi at
http://www.itsmoi.com/
• Follow the online prompts to use your Webcam to record your VideoPrint™ and make a Verifier
• Drop the ItsMoi Verifier into your Twitter or blog page
• Invite your friends and followers to link from the Verifier to your VideoPrint to validate your identity
• That's all there is to it! Your feedback is welcome and encouraged

About ItsMoi

ItsMoi (
http://www.itsmoi.com/) is a free online identity validation service designed to address the growing identity crisis confronting bloggers and users of social networks. Each day, as millions publish blog posts, follow people on Twitter, and connect with others over Facebook and LinkedIn from legitimate accounts --Web users worldwide are victimized by online impostors who’ve hijacked others’ online identities by creating fake accounts and fraudulently pretending to be someone they’re not.

As our name suggests, ItsMoi helps prove that you are you, online. ItsMoi’s patent-pending VideoPrint™ technology and Verifier process helps protect your identity, preserve your reputation, and defend you from cyber impostors whose illegal activity can damage your personal brand and your livelihood. Through its built-in crowdsourced validation method, ItsMoi also protects your family, friends, followers and fans (the "four fs") from scams perpetrated by impostors in your name. To get your own free account, or for more info: go to www.itsmoi.com
ItsMoi VideoPrint and ItsMoi Verifier are trademarks of ItsMoi, Inc. All other marks are properties of their respective owners.

# # #


Contact: Patrick Rafter for ItsMoi.com,
patrick@itsmoi.com, 617-901-2697 www.itsmoi.com

Monday, November 23, 2009

The Online Identity Crisis



Millions of bloggers and users of social media could potentially face what I call "The Online Identity Crisis." Since there hasn't really been an effective way to protect our online identity from online impostors who can masquerade as us-- we run the risk of having bad guys do things that can damage our reputations, hurt our brands, misrepresent our thoughts and messages-- by pretending to be us.

From Mashable, to the Huffington Post... from TechCrunch to blogs covering the Hollywood scene, stories of online impostors pretending to be celebrities and plain regular folk are popping up all over.
Fortunately, a solution to this problem is now available--a new, free online service that goes into public beta tomorrow:
ItsMoi validates you are the actual owner/creator of your blog or your social media account
it then uses crowdsourcing to have those who know you verify your identity. Verify me on my blog at http://intrastand.blogspot.com/

While there are millions of people called Li in China, lots of Jane Smiths in the US, and Mohammed is the most common name worldwide, ItsMoi will be valuable as its tagline suggests:

"Because there's only one you"

I'm sure that Popeye would concur.

Wednesday, October 14, 2009

Is Marketing Dead? Why PR should drive "The Connection"


HubSpot’s Brian Halligan has written some provocative posts recently including

“Is PR dead?”
• “What’s the ideal profile for a modern PR person?”

His posts touched a nerve with me (as a PR professional) and prompts my responsorial question:

Is Marketing Dead?

Some thoughts on why PR is well equipped to drive the process of connecting and engaging with those that matter.

1) Public Relations isn't Marketing

Marketing’s principal function is to support and drive sales and traffic.
PR 2.0 is about communicating with anyone who would find you relevant and interesting.

2) Modern Public Relations is More Than Media Relations

While connecting effectively with opinion gatekeepers (press and analysts), continues to be an important value-add for PR people, the world has changed:

The simultaneous co-incidence of the economic turndown, implosion of old line mass media (newspapers, magazines, TV), and rise of ubiquitous broadband Internet connectivity/cheap web comms tools (WordPress, YouTube), business/citizen journalism-- has changed the media landscape forever.

As I said at last week’s Inbound Marketing Summit: "We are all the media."

3) PR should really be an abbreviation for “Publics Relations”

Beyond outreach to media and analysts, PR can drive effective dialogue with all who are important to the company: bloggers, customers, prospects, communities, direct-to- public, etc.

“Audiences” are an atavistic artifact of 20th century mass media and old-fashioned marketing thinking.

Innovators who practice PR 2.0 connect, engage, listen and interact with others in an ongoing exchange that benefits all.

Good PR people are skilled communicators first and foremost. Companies should hire them (internally or external PR practioners) to develop and conduct the strategies, tactics and programs that will meet a company’s business and communications goals and objectives.

4) Analytics are over-rated. Just do the right thing!

While there’s great value in measuring marketing metrics vis a vis a sales funnel-- measuring the value of positive opinion and mindshare from various publics is harder to measure. On the other hand—there’s common consensus that those companies who do not connect regularly and communicate honestly in a helpful and respectful manner are setting themselves up for failure. Companies who don’t consider PR a top strategic investment will do so at their own peril.

As I've written before, companies need to see ROI as "Return-on-Interaction" not just focus on eyeball economics measures like cost-per-click, customer lifetime value, churn rate and RFM analysis.

PR's understanding of awareness, perception, recall and motivation makes it the best team in a company to listen, learn and engage.

As Chris Brogan (@ChrisBrogan) said at the Inbound Marketing Summit:
“Listening is the new black”

5) Tools are helpful and cool… but their effectiveness depends on the user

While PR people and marketers are embracing free tools (Twitter, Facebook, YouTube) and low-cost marketing services (HubSpot, Constant Contact)—that doesn’t mean they’ll be effective. Giving someone a chisel doesn’t enable them to create sculptures like Michaelangelo in the same way that the effectiveness of individual blogs (WordPress, Blogger.com) depends mostly on quality and value of their content and its creator(s).

Sure--Content is King,
but Connections are Queens,
Dialogues are Princes, and
Relationships are Princesses


Professional communicators (aka PR people & others) should be recognized as strategic advisors to the Court---those who are best equipped to create and manage content, connection, dialogue, and relationships for a company.

In my experience--- Good PR people do a better job than marketers at building long-lasting relationships based on interest, interaction, respect and trust.

Organizations that are optimized for transparent communications (within and outside the organization) are examples of modern organizations that are destined for success.

6) Modern PR people have a unique blend of skills and qualities

While Brian’s DARC acryonym for people he thinks should be on a marketing team is catchy… “Modern” PR people transcend acronyms through qualities that make them the communications pros they are:

Smart, Articulate, Caring, Creative, Connected, Cooperative, Cosmopolitan (at home around the world), Diligent, Eager, Experienced, Fun-loving, Enthusiastic, Facilitative, Flexible, Helpful, Honest, Human, Inspirational, Nonlinear, Responsive, Savvy, Selfless

Aren’t these the qualities any CEO wants to see in from those who represent their company to the world at large?

Are these adjectives that are commonly associated with Marketing people?


Twisting Brian Halligan’s question “Is PR Dead” around, let me ask:

“Is Marketing Dead?”

A Google search shows 84,000 hits on the subject.

What do you think?