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Thanks...I needed to hear that. I just released my...

2010-07-16T01:58:21.810-04:00

Thanks...I needed to hear that. I just released my first album and I remember that Livingston Taylor once said that you don't really make money until your 6th album.

I started selling it in March this year, and I've managed to sell 200 out of 1000 copies, but it's been mostly to family and friends...and i need to sell 300 to break even, so I'm not too far from my mark. :)

Hi Patrick, Thanks for your great insights. And,...

2010-06-04T17:08:14.880-04:00

Hi Patrick,

Thanks for your great insights. And, like any great communicator you've "shown" rather than told. My hat's off to someone who is clearly a master of quality communications!

Now, we just need to figure out where to find this rare breed of world-class storytellers!

Love this. Short speech is so hard to find. It...

2010-04-27T10:43:34.861-04:00

Love this. Short speech is so hard to find. It's easy to write a long post; difficult to write a short one. There are so many famous-but-long bloggers who I just don't read. See you at Nantucket.

謝謝你的分享，真的太用心了≧﹏≦........................................

成...

2010-01-03T09:28:48.376-05:00

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Hi Patrick: Found your blog tonight, and I'm t...

2009-12-20T20:25:54.050-05:00

Hi Patrick:
Found your blog tonight, and I'm totally envious about this 50th birthday present (H.B.G alerted me), and that you got to attend! I must admit I was secretly hoping this would happen for my 50th (but it didn't!!) Details, asap!!!

Hope all is well. Merry Christmas! Tracy

I attended this session. Patrick and Adam helped s...

2009-10-21T09:02:22.538-04:00

I attended this session. Patrick and Adam helped smooth out the pitch while Judith and Doug played themselves as critical listeners.

It was like a 60 minute workout. Fast, sweaty (if you were on the hotseat) and certainly got you in shape for the main event (a live pitch where you don't get to make mistakes - or they cost you).

Fun time and very well done.

Patrick, Thanks for this post and your insight in...

2009-10-16T11:47:06.206-04:00

Patrick,

Thanks for this post and your insight into the current state of PR. I am in total agreement with you. I think the trap that people, and esp. marketers fall into, is having a very narrowly defined vision of PR.

I spend a lot of time getting my students to understand PR pracitioners' role as boundary spanners in an organization; those who are uniquely positioned to look internally at organizational needs and externally at stakeholder needs and facilitate a two-way (or 100-way) dialogue that is mutually beneficial and builds long-term relationships.

I also spend quite a bit of time making sure my students have both traditional--and still important PR skills--such as excellent written and verbal communication, strong analytical abilities and the ability to play well with others in addition to social media and technological skills that will make them more marketable in this economy.

Another area where some people limit their thinking about PR is in assuming that all PR happens in agencies. While this is a significant piece of PR business, certainly the most prominent, a good deal of PR happens daily in government, non-profit, trade associations, etc. And though I would love all organizations and everyone to understand PR 2.0 and jump on board, the reality is that we can't push it onto all orgnizations. The university where I teach is in a poor rural area in SE Ohio. When my students work with "clients" in our campaigns class there is about a 50/50 split between organizations who want our help with PR 2.0 and social media and those who may love the idea but know that it won't help them reach their audiences, many of whom are still on dial-up. Situations like that are a perfect example of why PR people need to understand traditional PR principles in addition to emerging principles--one of the most important things a PR person can do is to understand the most effective channel for communicating to a particular group.

Again, thanks for your insights. I look forward to future posts from you.

Patrick, Great porofile, and I love the topic. I ...

2009-10-15T09:19:57.492-04:00

Patrick,

Great porofile, and I love the topic. I don't believe marketing is dead per se, nor do I believe that PR can step in and just run it like slipping behind the wheel of your buddy's car.

The reason for that is both groups face the same headwind and that is accounting and sales have a lock hold on the corner office and can only see as far as the end of their noses. I agree with you that PR people are far better equipped to build long lasting and mutually beneficial relationships. One only needs to watch an episode of the TV show Mad Men to see that many marketing people posess a diva like temperment and act accordingly.

While I agree that PR is an ideal candidate for running the marketing operation, I do beileve that a great deal of time needs to turn inward and work on changing the mind set of the corner office so that the misguided concept of "managing" earnings is destroyed once and for all.

Hi Patrick. Many thanks for engaging the conversa...

2009-10-15T00:44:11.526-04:00

Hi Patrick.

Many thanks for engaging the conversation.

I basically am asking the community the question, "Is PR Dead?" My answer to that question and what the community seems to be saying is that PR is not dead, but is in need of a major transformation. I think PR is going to change more in the next 10 years than it has in the last 100 years as Paul Roetzer of PR2020 wrote on his blog.

I think it is a fair question to ask "Is Marketing Dead?" as well. My personal feeling is that similar to PR, it is not dead, but it is in need of serious transformation. I think marketing will change more in the next 5 years than it has in the last 50 years.

I tend to try to think out into the future on stuff. Sometimes my thoughts come true in a couple of years, sometimes far in the future, and sometimes I'm just dead wrong. (smile)

Many PR firms are on top of the transformation that is happening are doing an awesome job. There are also lots of new PR firms who are more in the mold of what I am talking about. Having said that, the vast majority of PR firms are stuck in the old model. I see this in the job applicants we get at HubSpot from the folks in the large PR agencies who are getting frustrate with the lack of adaptation going on.

I think you are an example of someone who is nimble and really embracing the changes that are afoot.

Brian.

Patrick Thanks for the nod here. There was a lot ...

2009-10-07T18:41:48.983-04:00

Patrick
Thanks for the nod here. There was a lot of good stuff said, and you've captured some of the best.

Rich Ullman
svp, marketing
Ripple6, Inc.

1. and 4. are biggies. Without a product someone w...

2009-08-21T14:27:43.371-04:00

1. and 4. are biggies. Without a product someone wants and the social proof to back it up, life can be tough.

I recently came accross your blog and have been re...

2009-04-07T01:46:00.000-04:00

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Ruth

http://muffinsnow.com

Well said, Patrick! A key challenge I see with the...

2009-03-18T08:47:00.000-04:00

Well said, Patrick! A key challenge I see with the internet, and one I heard expressed by the skeptics of desktop publishing while at Aldus, is how people will differentiate fact and reliable news from opinion and bunk. Responsibility for determining validity of what is read falls to the reader. Education on how to be discerning needs to be a priority!

Yee haw -- for years I have said a PR person's job...

2009-03-10T14:59:00.000-04:00

Yee haw -- for years I have said a PR person's job is to serve the media first. Only when the company/product/story is GOOD do people care, not just when a PR person is mass blasting it like crazy :-) You're always wise, PRafter...

Hi Patrick! Shame on me for missing this before. I...

2009-03-09T17:34:00.000-04:00

Hi Patrick! Shame on me for missing this before. I wanted to say thanks for the mention and THANK YOU for this post. I really appreciate the "medium isn't the message" mantra and I think we are going to see a lot more of this in the pending social media fallout. (Not death of, but focus on who is really strategically using it and not just talking about it.) It's the new shiny toy - especially Twitter - and I can't say enough how it's not killing PR. It's just making it better.

Why everyone who uses social media suddenly thinks they are a PR whiz is beyond me, but it's an interesting development to watch.

I hope you are doing well!

Thanks again,
Christine
http://www.twitter.com/missusP
http://www.twitter.com/PerkettPR

The Betamax didn't make the list??? ;-)

- M...

2009-02-20T16:00:00.000-05:00

The Betamax didn't make the list??? ;-)

- Mike
@bostonmike

I hope the America we remake includes generous mea...

2009-01-21T11:28:00.000-05:00

I hope the America we remake includes generous measures of laughter and creativity - bread and circuses. Let's resurrect parlor opera, community theater, pickin' parties, and salons. Call it networking if you need a responsibility angle; or call it community if you just want to live well.

Patrick - Keep an eye on our company, Newsforce. C...

2009-01-19T16:15:00.000-05:00

Patrick - Keep an eye on our company, Newsforce. Core to our mission is finding multiple methods to monetize online editorial and video news, because we think it's not only important from a societal perspective but also because the news-reading audience is a valuable one for advertisers.

Our first network uses long-form "storytelling media" to mashup PR and Advertising in delivering an engaged news audience for advertisers. It's different than banners, video overlays, rich, etc. As we continue to refine our user experience and our network of news sites, we are learning more than ever before about how people consume "advertorial" and sponsored content. Clue: they don't hate it - in fact, they like it, if it's transparent and relevant to them.

We are already serving on almost 300 premium news sites, and growing all the time. We may not hit momentum in time to save the Seattle PI, but we do think we can help some of the better news mastheads out there.

Sincerely,
Dana Todd, CMO
Newsforce, Inc.
www.newsforcenetwork.com

Great post. And as an English major, I particularl...

2009-01-09T19:25:00.000-05:00

Great post. And as an English major, I particularly enjoyed the take thou tooketh on this.
OF COURSE I think you should jump into Twitter. BUT I also say using TweetDeck is KEY to being able to properly (and more easily) track your conversations. If you benefit from LI...well, I'm going to go out on a limb here...I think I can GUARANTEE* (Yes, Guarantee!) that you'll find value in twitter IF you:

1.) Properly customize your twitter homepage
2.) Find the right people to follow
3.) Engage in the conversation using proper twetiquette
4.) Give it 3 months of earnest effort
And "This above all...
5.) To thine own self be true"

So. What sayeth you now, my good Mr. Rafter?
I say: "Nothing can come of nothing."

I hope you'll make @usegraymatter your very first follow. I will follow you right back.

Best,
Renee

*Offer valid for 30 days. One guarantee per tweeter. Does not apply if tweeter uses autoDMs, bots or broadcasts spam. Must be over 18 to qualify because that's always something you see in these kinds of disclaimers.

Hi Patrick! Happy New Year!

Alison Minag...

2009-01-07T14:09:00.000-05:00

Hi Patrick! Happy New Year!

Alison Minaglia